As its name implies, Nudgeathon™ is a nudging marathon. The idea to organise this event came from hackathons – events in which programmers work on projects in order to learn, network and create usable solutions. We work on real behavioural problems and develop solutions to help people make better decisions.

The main objective of Nudgeathon™ is to develop implementable solutions to a given social issue in a time-pressured environment. The event is all about creativity and novelty, which is shown in group composition of teams where we bring in people from a range of different backgrounds: behavioural science, psychology, economics, but also computer science, engineering, cultural anthropology and design.

The problem briefs are provided by Partners that we select for every event. The briefs are chosen to ensure its topicality and current importance period.