Nudgeathon™ is a two-stage crowdsourcing event in which decision groups draw on insights and methods from psychology, economics, design and the performing arts to produce implementable solutions to major problems involving human behaviour.  By leveraging the combined power of diversity, expert knowledge, and competitive group analysis we create new ideas and stress test them.

The concept was developed in 2015 and has since gained international acclaim through its highly effective application. To date we have carried out over a dozen Nudgeathons™ across four continents, which have all been received with high commendation from all partner organisations and participants.