What is Nudgeathon

Nudgeathon is a two-stage crowdsourcing interaction in which decision groups draw on insights and methods from nudge theory, augmented by design thinking and drama theory to devise implementable solutions to major behavioural policy problems.

The concept was developed in 2015 at Warwick Business School and has since gained international acclaim through its highly effective application. To date we have carried out over three dozen Nudgeathons across four continents, which have all been received with high commendation from all partner organisations and participants.